Starting at the top, we zoom out to see how value is actually created step-by-step. This is the foundational basis of all wealth creation. We focus specifically on the value creation cycle within a business:
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1. The Basic Cycle
2. The Expanded Cycle
3. The Detailed Cycle
4. The Time Factor & Complexity

Ownership is the bedrock of business. Here we cover:
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1. The Capitalization Table
2. Fundraising Dynamics
3. Trifecta of Equity Fundraises
4. The Equations
5. Pre-money vs. Post-money
6. Liquidation Preference Calculator

Section includes:
1. Pricing
2. Valuation
3. Book Value vs. Market Value

Compounding is often called the 8th wonder of the world. But what exact implications does that have in real world business? In this section, we dive in and make it practical.

1. Simple vs. Compounding Interest
2. Selling Lemons (Interest Example)
3. How Gossip Compounds

Unfortunately, things can sometimes get ugly for founders and employees in terms of the wealth they have in their company shares. Here we see some of the biggest risks:
1. Vesting
2. Stock Options
3. Unknown Value of Employee Equity

This section is a visual overview of the financial statements.

Unlike most explanations of the financial statements here we focus on the big picture before diving into the details and even using any numbers!

Section includes:
1. The Three Expense & Profit Categories
2. Product Expenses
3. Business Expenses
4. Financial Expenses
5. Gross vs. Net Revenue

Section includes:
1. The core questions the Balance Sheet answers
2. The three core sections of the Balance Sheet
3. The 'Golden Equation' of the Balance Sheet - SIMPLIFIED for visual learners.

Section includes:
1. The two questions the Cash Flow Statement answers
2. The three core sections of the Cash Flow Statement
3. Live Cash Flow Statement example

This might be the most simple and visual explanation of how the financial statements tie together on the planet:
1. The Simplest Explanation
2. Advanced Explanation

This module has a ton of useful tools for understanding the way money grows. Whether you are making sense of growth potential, or understanding how much something would have to grow by to reach a target, we have the right tools for the job.

1. Growth Rate Equation (single-period)
2. Growth Rate Equation (single-period)
3. Future Value Equation (single-period)
4. Relating the Growth and Future Value Equations
5. Future Value Equation (multi-period)
6. Growth Rate Equation (multi-period)
7. Compounded Annual Growth
8. Return on Investment
9. Simple vs. Compounding Growth
10. Present Value (single period)
11. Present Value (multi-period)

This section covers the mechanics of some of the most common business metrics:

1. Customer Acquisition Cost (CAC)
2. Acquisition Channels
3. Blended Acquisition Cost
4. Customer Lifetime Value (LTV)
5. The LTV:CAC Ratio

This section covers two critical metrics for businesses that charge customers a subscription or ongoing fee: monthly recurring revenue (MRR) and annual recuring revenue (ARR)

If we aren't profitable, we could be in deep trouble. This section covers the mechanics of profitability:

1. Contribution Profit
2. Positive vs. Negative 'First Order Contribution'
3. Payback Period

Learn the breakeven equation. A fundamental way to assess profitability and make sound decisions.

The tool in this section, Net Present Value, can change the way you think about time, value, and risk... beware, it is powerful:
1. Net Present Value
2. Adjusting for Time

This section turns probability into a tool, not a risk:
1. Probabilistic Value
2. Quantifying Difficult Decisions
3. Real Options
4. Real Options & Net Present Value

In this final module, we will cover strategies to quantify difficult decisions by ranking options.